If you want to add the Facebook pixel or any type of tracking code to your website, you need to install the Google Tag Manager. GTM (Google Tag Manager) is free software from Google. It will make your life so much easier! In a quick 1,2,3 this is how it works.
1. You sign up and install it on your site.
2. You grab pixel code from FB (or any type of tracking code).
3. You add it to GTM and it will push out the code to your site.
If you’re a little lost, no worries. Watch the video and comment below if you have issues.