ReviewRail

Want More Customers? Follow My CR2R Strategy

SEO

So you want more customers but don’t want to break the bank in doing so. I’ve worked with 100’s of local businesses and I often find around 80% of them aren’t taking advantage of what they currently have. They instead just want more and more web traffic. So I created a method you can follow today to get more customers. The formula is C + R2 + R = CGP

strategy on how to get more customers

Where…

C = Conversions

R2 = Reviews & Referrals

R = Retargeting

It looks like this…

Conversions + Reviews & Referrals + Retargeting = Customer Growth Potential

Implementing any of these variables alone can easily increase your customer base. But using all of them together will help skyrocket your business.

I’m a genius, spent 1000 hours and created the CR2R Strategy (not really but that sounds cool). I’ve learned this from many hours of experience and testing. You can do it too so let’s jump right in.

Conversions {C}: How You Can Increase Them (Free)

So you get all this awesome traffic and want more BUT you’re traffic isn’t converting into leads or sales. You have a major issue my friend! And it’s a conversion issue. I’m going to blow your mind with this formula:

Current Traffic + More Conversions = More Customers

BAM! Mind blown! Here are my abc’s to help you get more conversions. Even if you implement one of these tactics you’ll see an increase in customers from your current traffic.

a. Phone number

If you take phone calls is your phone number in the top right hand corner of your website?

If not you should add it there. We scan websites left to right and a visitors eyes will hit that number almost as soon as they land on your site. If you can’t add it there then at least try to add it above the fold. What that means is if someone lands on your site and they don’t scroll, they can see your phone number. I would also include it in the bottom of your site too.

phone-number

b. Too many fields

How are your webforms, do they have 13 fields?

Slim those suckers down! I’m going to give you a life long secret I have learned. People are lazy as heck. A web form with more than a few fields will most likely not get filled out. Ask for their name, email and comment/question. And that’s it! Yes you might get more less qualified leads but you’ll also get more leads where people just didn’t want to fill out your long form. The sample form below is nice and slim.

few fields helps conversions

c. Include CTA’s

Call To Actions (CTA) look like this:

call to action button

They are big buttons that get users to click on and either buy your product or contact you. You need them and they need to stand out. I love a good designed website so you don’t need to have a big red button but I recommend picking a color that contrasts with the colors around them. Use copy like Contact Us Today, Get A Quote, ect..

(I realize that this could cost some $ if you aren’t comfortable in editing your website but I beg you, invest in an hour or two for a developer to help you fix your site. This shouldn’t take anymore than 1-2 hours for a skilled developer to fix.)

Reviews & Referrals {R2}: Your Review & Referral Strategy Sucks (Free or 0.66/Day)

Sorry I’m from NY so can be blunt at times but I’m sad to say your review strategy most likely sucks or is non-existent. Don’t think you need online reviews?

“88% Of Consumers Trust Online Reviews As Much As Personal Recommendations” (Brightlocal)

Still think you don’t need reviews:

“90% Of Customers Say Buying Decisions Are Influenced By Online Reviews” (SearchEngineLand)

I can pull more if you like but I think you get the point. Most of the companies I work with don’t have a review strategy in place when I first start working with them.

So how can you get reviews from customers?

Simple. You ask them.

Yep, by simply asking your customers for feedback you will learn about your business PLUS you’ll get more online reviews. I have 2 ways you can do this, one free and another that costs only 0.66 cents a day.

Free Review Strategy

Use the email template below and send it to your customers. I recommend you send it to them shortly after they use your business. I find the best responses are usual when you send an email between 6-9am so you hit their inbox early.

—
Subject line: How was your experience with YOUR BUSINESS NAME?

Email copy:

Hi NAME

Thanks for using YOUR BUSINESS NAME. Please help us improve the quality of our business by taking a moment to write some feedback about your most recent experience with us on one of the sites below.

Google link
Yelp link
Facebook link

We value your opinion and appreciate you taking the time to do this.

Sincerely,
YOUR NAME
YOUR BUSINESS NAME
—

0.66/day Review Strategy

Use my custom software designed to get more reviews. It takes all of 1 second to enter a customer into RR and you can even bulk upload customers to send a bunch at once.

The software will automatically followup with your customers if they don’t respond. We help you get more online reviews, prevent negative reviews, hear customer feedback and a bunch more. Give it a test spin here for 15 days.

People use a business after they read reviews online, it’s not rocket science. Get a strategy in place and start generating reviews today.

Now let’s look at Referrals…

Do you have a strategy in place? Are you asking your happy customers to spread the word about your business?

The best customers to ask for referrals are your happy customers. They can literally be a referral army winning you business from their friends and family. Do this:

FREE: Segment customers you know are happy with your business. This might not always be easy but if you can, send them a simple email asking them to refer your business to their friends and family. People are more than happy to help spread the word about a business they love. I do it often and so does my wife.

Included in the 0.66/mo: Our software will automatically email your happy customers and we put them into your referral program. You literally don’t have to do anything. Like nothing. If they weren’t happy with your business we won’t send them a referral email.

And the final variable in the formula is – drum roll please…

Retargeting {R}: Follow Your Web Visitors Around Like A Creep ($3/day)

Ever go to Amazon, look at a product, then head over to Facebook and you see that same product in your newsfeed?! It’s creepy as heck and it’s called retargeting. You can literally follow people around on the web using Facebook retargeting. This tactic is a little more advanced but don’t worry, I’ll explain exactly how you can get this setup today.

Facebook Retargeting

Let’s get you setup. Follow these steps. You need a Facebook Ads account so set one up here before hand.

Step 1: Place the pixel on your site
1. Log into Facebook and go to Manage Ads.
2. Go to Tools -> Pixels
3. Select Actions -> View Pixel Code
4. You now need to place that pixel code on your each page of your website website in between the head tag.

(If you need to pay someone to do this it should only take them about 15 minutes.)

Step 2: Create a custom audience
1. Go to Tools -> Audiences
2. Click Create Audience -> Website Traffic
3. Pop in your website domain and put in 180 days.
4. Name the Audience Retargeting Traffic and click Create Audience.

This will now capture people that went to your website and put them into this audience. And guess what… you can show these website visitors an ad. 🙂

You might have to wait a little before Facebook creates that audience for you. If you don’t have a lot of traffic this could take some time until you build up an audience. But if you have a lot of traffic then it might only take an hour or so for FB to generate this audience for you.

To check on your audience go to Tools -> Audiences and you’ll see something like this when it’s ready.

website custom audience

Once ready you can create your ad. Let’s do this!

Step 3: Creating a retargeting ad
1. In your ads manager click on the green Create Ad button.
2. Click Send people to your website
3. Enter your website address
4. Select your pixel and name the ad, Retargeting Ad

Now select these options:
– Custom Audiences: select your audience
– Budget: You can test $3/day to see what that gets you or bump it up to $5 or $10
– Under budget click Advanced Options then select Daily Unique Reach under Optimzation for Ad Delivery (this will only show your ad once a day to people, you don’t want to annoy them)

5. Name the ad set Retageting Ad and click Continue
6. Select a single image and put in an image of yourself or your business.
7. Select your Facebook page
Headline: Make it catchy or offer a deal.
Text: Again, put something in front of them that they can’t resist.
Call To Action: Learn more is a very popular one that works great.

8. Remove Instagram and Audience Network
9. Click Place Order and then continue. And that’s it!

This will now show an ad to people that visited your website and will bring them back to your site to get their business.

I realize this is a monster of a post and you might need some help implementing. But I promise you, if you spend some time digging into it and implement the formula:

C + R2 + R = CGP

you’ll see an amazing return for only spending a very small amount of money each month. Hands down it’s the cheapest way to get more customers. Then once you get this in place and you get more traffic to your website, you’ll get even more customers!

I’m here if you need me. Comment below and I’ll help you out!

Howdy, so I work closely with a car dealership in California and they are killing it with online reviews. Even if you don’t sell cars, any business could follow these tips.

more online reviews

1. Use Yelp & Google
Most of their customers are leaving reviews on Yelp and Google. They are absolutely dominating it there! If you don’t already, create a Yelp business page and a Google My Business page. Make sure it’s up to date and accurate. I also recommend sending customers to your Facebook page because that’s another platform where they get lots of reviews.

2. Be Consistent
You need to reach out to customers each week to get online reviews. It really is just a numbers game. The more customers you ask, the more reviews you’ll get. I recommend setting a day of the week to contact customers. Maybe every Tuesday at 9am you email customers for reviews. Do it consistently each week and you’ll see awesome progress.

3. Timing Is Everything
You need to ask customers for reviews shortly after they use your business. We see the best response rate being up to 2 weeks. After that time it seems their experience with your business starts to fizzle. Ideally you should reach out to them around 1 week after they visit your business.

4. One More Timing Tip!
Not only the time they finish using your business is important but the time of day you email them is also important. I recommend you contact them early, between 6-9am is good. That way you’re the first thing on their mind in the morning. We see higher open rates from our emails early in the am.

5. Reply To Negative Reviews But Do This…
The business we work with very rarely if ever gets bad reviews because they use our customer feedback software. But it if does happen, you need to chill out. First reactions tend to be angry. I recommend writing out your response, then waiting a day to read it over again before you hit reply. You’ll most likely be a little calmer that next day and tone down your response. Be courteous and kind to the bad reviewer. Potential customers reading your responses to past customers will respect your polite tone.

Getting more reviews doesn’t have to be a daunting task. Check out our software if you want to help generate more reviews and prevent the nasty ones!

If you have any questions, comment below!

In this quick 60 second video below, you’ll find out how to optimize your Google link to help get you more online reviews. It’s super simple to do!

 


Get My Next Tip!


Quick How To From The Video
1. Go to https://www.google.com/.
2. Enter your business name, city and state.
3. On the right hand side, click Write a review and copy that URL.
4. Go to goo.gl and enter the link to shorten it

(If you don’t see your link in Google, go to google.com/maps and search for your business!)

If you’re confused comment below and I’ll help you out!

If you’re currently or interested in running an Adwords campaign you need to learn about negative keywords. Not using negative keywords is the biggest mistake I see when working with small businesses. I doubled, yes doubled a client’s CTR (click through rate) and decreased their CPC (cost per click) by using negative keywords and you could improve your campaign too by following my simple HOW TO guide below.

adwords negative keywords increase CTR

[CTR is the percentage of someone clicking on your ads. CPC is the amount you pay each time someone clicks your ads.]

“Steve what the heck are negative keywords?”

Sounds kind of confusing so let me explain. Negative keywords are words and phrases that you add to your campaign so your ads don’t show up when someone searches.

But why would I want that?
Let me show you an example. You own a nice little boutique selling women’s shoes. You have keywords in your Adwords campaign like (trendy sneakers, running shoes, women’s flats, etc…). Something I do not own myself but my wife owns many. 🙂

Let’s say you are showing up for keywords like men’s sneakers, children’s shoes and men’s running shoes. Your ad is showing for those searches and it’s super irrelevant. You might even get a few dummies that click on your ad which is wasting your money!

What you would want to do is include terms like men’s and children in your negative keyword list. That way when someone types in one of those terms, your ads won’t show.

But if my ad says Women’s Shoes they just won’t click on it.
Yes, you are somewhat correct. Most people won’t click on your ad because that isn’t what they are searching for (although you will be surprised that people will) BUT your CPC (cost per click) will increase because your CTR and quality score will decrease. This will increase the price you pay for relevant clicks.

Steve, you’re confusing the heck out of me!
Ok, let me explain some more. Adwords looks at your quality score on a rating of 1 to 10. If you QS is closer to 10 you will pay less per click because Google sees that your campaign is super relevant.

The 3 main points they look at are your:
Expected click through rate – what Google expects your CTR to be
Ad relevance – how relevant are your ads
Landing page experience – do your landing pages suck?

If you jump into your keywords and hover over the little bubble you’ll see your QS. Google rates each keyword in your account with these 3 metrics. You’ll see below average, average and above average. I like to shoot for a 6 and up for QS. It’s not easy getting a 10 but if you could get close to 10, you’re in a good spot.

And by showing your ads for irrelevant keywords like men’s shoes, your CTR and ad relevance will be WAY low. It will lower your QS and increase your ad cost.

If your ads are irrelevant, Google will eventually stop showing them. By keeping your campaign tidy with negative keywords, you won’t show for the irrelevant keywords.

Is this something you do monthly?

Yes it is, I spend about 5-10 minutes a week! Yep, you can keep your negative keywords in check by putting in the same time it takes to make a cup of coffee. I’ll give you a quick checklist you can follow each weekly/monthly in a few.

Let’s jump in and do this!

1. Open up AdWords

2. Jump into one of your campaigns, and then click an ad group.
(If you have many campaigns and ad groups, I would suggest doing one at a time.)

click an ad group

3. If you never added negative keywords then click on All time. Once you do this a few times you can do the last 30 days.

click all time in adwords

4. Click on the Keywords tab

5. A super cool feature that most people don’t know about is that they can look at exactly what terms and keywords, people are typing into Google to see their ads. When in the keywords tab, click on Search terms.

click search terms in adwords

This page is super valuable! You are looking at exactly what your potential customers are thinking. Don’t be scared because you might see some funky terms in there!

6. You want to look for irrelevant terms. For the app company that I worked with, I saw a TON of free app keywords. And their app is a paid app so anyone looking for free is a wasted click.

Before we go any further let me explain the 2 ways to filter these keywords.

Manually: You can literally go down this list and add each keyword to the negative list. If you have thousands of search terms on this list it could take a while but definitely an option.

Add in broad keywords: In my case, I didn’t want to show for any free keywords so I added free to the negative keyword list. If you see a lot of the same terms that you want to block then you might want to go this route.

I’ll show you how to do both but wanted to quickly explain what we’ll be doing.

6 continued: Go through this list and you can jot down some common keywords you want to block or you will want to manually exclude them which I’ll show you how to below.

Manually adding keywords
To manually block a term simply click on the checkbox next to the keywords and click on add Negative keyword.

add negative keywords to adwords

You will now have 2 options. You can either enter at the campaign level or the ad group level. I usually recommend adding them at the campaign level. What that means is that my free keyword will not trigger any of my ads in any of my ad groups. If I were to pick the ad group level then it wouldn’t show my ads for just that one ad group.

IMPORTANT: Adding them at the campaign vs ad group level is different for each client and it’s impossible for me to tell you what to do here. Look at your ad groups and think, “do I want my ads to show for this keyword in any of my ad groups?” If the question is no, then add it at the campaign level. If you are unsure you should only add it at the ad group level. It could hurt your campaign if you’re blocking keywords that might be relevant for a particular ad group so think hard about this one!

Blocking broad terms
Again this is super easy to do and I’m telling you, it’s going to really help you get your CPC down and CTR up.

– Grab that list of keywords that you want to block from step #6 from above.

– If you’re not on the keywords tab, head over there and click on negative keywords.
negative keywords tab

– You’ll see 2 places to enter these suckers. On the left will at the ad group level and on the right it will be for the campaign level. I usually add them at the campaign level.
add keywords here

– Enter your keywords as a phrase match, meaning you want to put the “free” around it.
add negative keywords as phrase match

– Enter them into the list and click Save.

And that’s it! Now if I head over to Google and search for “free app” I won’t see my clients ads.

When should I do this?

Good questions. I like to jump in and look at my client’s negative keywords once a week. Honestly, not a lot of companies do this so even if you jump in 1-2 times a month you will be way ahead of your competition while spending your budget on more relevant clicks. Below is what my weekly process looks like when I jump into an account.

Steal this quick checklist for yourself!
– Jump into an account and select the last 30 days
– Click on a campaign
– Click on the keywords tab
– Go to Search terms
– Look for a pattern and jot down negative keywords
– Also, click on one-time kw’s you want to block
– Click the negative keyword tab
– Add my “jot down” list at the campaign level

On a campaign that isn’t super huge, it takes about 5-10 minutes to perform those tasks.

NINJA TACTIC: Funnel users to your rock star ad group using negative keywords
I love this technique and should only be used by ninjas. 🙂 I’m going to try my best to explain this because it is a little confusing. I’ll like to show by examples to explain this stuff.

Let’s say you’re an electrician in Houston TX. And your ad groups look like this:

Local electrician
Commercial electrician
Residential electrician
Service upgrades

Pretty straight forward ad groups. When looking at your Search keywords (terms that people are typing into Google) you see that a lot of people type in Houston electrician. But they are going to all your ad groups. Sometimes they see commercial ads and sometimes they see local ads.

You want to make a note of that keyword because it could be a killer ad group. I see a lot of “Houston electrician” terms.

What I would do is create an ad group with Houston electrician terms and add it to my current list.

Local electrician
Commercial electrician
Residential electrician
Service upgrades
Houston electrician ←—

I would use only Houston electrician keywords in that ad group and my ads would look something like this:

sample adwords local ads

PAY ATTENTION: But here is the magic. I would add “Houston” as a negative keyword to my four other ad groups (local, commercial, residential and service). That way I’m funneling any Houston related search term to my Houston ads. BAM!

And this is how you EXPLODE your CTR and lower your CPC. On my landing page for that Houston ad group, I would talk about how amazing our “Houston Electrician Company” is. Everything would be super relevant and you’ll get clicks like crazy!

This works really well with local companies where the customer is searching for “your town/city business” type terms. Some examples are:

austin dentist
plumber in new york
san diego sushi restaurant
phone repair orlando

I can guarantee your competitors aren’t using this ninja tip. 🙂 It does take some work but the reward can be glorious!

Slow and steady wins the race

Don’t go and add 100 negative keywords to your campaign today. What I like to do when I’m managing an account or running one of my own, is I like to get into the habit of looking at the Search terms each week and then SLOWLY add negative keywords. It’s fascinating seeing what people are searching for.

When looking at my Search terms I’m always focused on conversions. If a keyword has a poor CTR and high CPC but it’s converting into leads and sales then it’s a keeper. But add a few in and then watch your campaign. See if the CTR increases and you get more conversions. Spending 10 minutes a week can save you thousands of dollars in irrelevant ad clicks.

I want to share my new SEO strategy that I hope you can use for your own business. I practice what I preach with my own company and use the same strategy for my clients. But times are a changing in the SEO world.

Let’s look at my old SEO strategy.

  • Create onsite content a few times a month. These blog posts are usually around 400-500 words. I link them to other articles within the blog.
  • Write the same type of blog posts for other blogs (offsite content). I find blogs that will post this content on their site and it’s more for SEO purposes, rather than increasing exposure. That content links back to my site and the site gains a backlink.
  • Citation building for local citation websites on sites like Yelp, Citysearch, and the thousands of others.
  • Onsite optimization to tweak H1 tags, alt tags for images and the many other onsite tweaks.
  • Create conversion points on the website to make sure the current and new traffic converts.

The problem is that this type of SEO is basically trying to game the system, but it worked really well in the past (and still works pretty good). Reason being:

  1. Google loves content so putting out a few blog posts a month on your own blog is great. You are feeding the beast. Plus you are internally linking these posts so it builds up some link juice throughout your own site.
  2. You’re getting backlinks to your site from the offsite content. No matter what “experts” say, Google still values backlinks. Not crappy ones but decent backlinks. Backlinks are what makes up the internet.

Citation building, onsite edits and conversion optimization will be in my new strategy but my content strategy is going to be way different.

SEO is hard because Google really wants you to fail, but also wants to provide the best content for people searching the web. The reason they want you to fail is because of a little advertising platform called Adwords.

Adwords is the machine that produces massive amounts of revenue for Google. If your SEO sucks and you can’t rank your website, you are going to pay them (through Adwords) to get your site listed on the first page of Google. And don’t get me wrong, Adwords is amazing when setup properly and if you’re interested in learning the platform, check out my free Adwords training here.

Google also wants to provide the best possible experience to people using their search engine when searching for stuff. And that’s why websites that do SEO the right way will win.

Ok, so Google makes a crap load of money from Adwords, and SEO is hard to do? What the hell Steve, give me some actionable tips!

No problem, let’s dive into my strategy that I’ll be using moving forward. And it’s involves me typing up this article right now, more on that later!

1. Post freaking, amazing content that’s long.

Longer blog posts have been shown to rank better PLUS get more social shares (social shares are a ranking factor too so you want people to share your content). My current content is ok, but this content needs to be killer. This post has some great pointers in creating good content.

My plan: Post one 2K article each week. That’s a lot of work and if you want to start smaller shoot for 1 a month. Currently I am personally writing 450 words a day. In a week that’s 3150 words. As revenue increases I will most likely hire a few writers to help me out but I like to get my hands dirty so when I train my staff, they know exactly what to do.

2. Guest blog for traffic rather than for backlinks.

The backlinks will come with the awesome content I’m creating in step #1 so I now want to focus on getting more traffic to my site. How do you do this if you really aren’t known? Good question. You can find guest posting opportunities anywhere. Eventually I would like to guest post on sites like Inc and Fortune 500 but I need to start somewhere. For ReviewRail (my audience is small businesses) I’m going to look for small business blogs and sites. Searching “small business blog” will show a ton of results in Google. I’ll go through and contact those sites.

My plan: Post one 1K article each week as a guest post. Again that’s not an easy task so if you wanted to do this yourself, try to get 1 a month. I plan to hire writers to help with guest posts. Don’t be a hero and do everything yourself! Use your staff and ask to see if anyone likes to write. Pay them a small fee and you’ll more likely get better work.

3. Use PPC (pay per click) to help my SEO. Huh?

The major goal of this SEO strategy is to produce kick ass content but you need people to see it. If your website traffic is low then you will need to promote that content. There are countless ways to promote a piece of content these days. To start I’ll use Facebook and then branch out to Twitter and other sources.

My plan: To start off I’ll be spending about $5 bucks a day to promote a blog post. Since I’ll be posting 1 article a week each one of those blog posts should get some shares and eyeballs reading them. My main reason is to see what piece of content is a winner. Of course I want them all to be but I know they won’t. When I find the winner I will scale the crap out of my PPC efforts and promote that piece of content everywhere.

4. Create a content upgrade for each onsite blog post.

I learned about content upgrades from Brian over at VideoFruit. The dude is crazy smart with content upgrades and email list building. A content upgrade is something extra you give your reader in exchange for their email address. For this exact post you can grab my SEO Strategy Cheat sheet when opting in below:

Download My SEO Cheat Sheet: I made it easy for you. Download my cheat sheet so you can boost your SEO efforts this year! Click here to download.

It’s a helpful 1-sheeter PDF you can refer to instead of reading this long post. This isn’t necessarily going to help your SEO efforts but I think when creating such valuable content, you should spend a little extra time and get some email subscribers out of it.

My plan: To create a unique content upgrade for each blog post I create on ReviewRail. Some will be PDF’s and others will be video tutorials. Since I want these to be good, this will be my Sunday task that I spend some time on.

5. Build citations on sites like Yelp and others.

I will be doing this with my local clients. It doesn’t really make sense for a software company that runs remotely to have a Citysearch profile. To me that’s a bit spammy but if you’re a local business then you should totally have this in your arsenal. I will soon be posting a long ass list of the citations I recommend. With that long ass list, I will also post how you can find someone to do the work for you for a small cost.

My plan (for my clients): The way I’ve built citations was always to do them slow and steady. You don’t want to submit your site to 100 citations in a week. It doesn’t look natural to Google. A few a month is totally cool. I would shoot for 5-10 of these a month. Quality is more important than quantity here. You want the information to be perfect on these.

6. Onsite optimization must be perfect and your site speed must be fast.

Your site needs to run fast, like a cheetah running through the wild fast (they can hit speeds up to 68.0–75.0 mph)! I’m working on another post of the onsite edits I do. Basically I’m going to give away my whole SEO strategy which might not be the smartest idea but with my new content I want to give away the farm. I want you to learn everything you can and if my competitors steal my information, so be it.

I’ve been reading a lot about website speed. That will be (and is already) a ranking factor in Google. There are some easy ways to make your site faster like decreasing the image size of pictures but it’s not all that easy. As I learn more about this I will pass on the info.

My plan: Make sure my site is in perfect working order. I already have a long checklist of SEO edits I make and website load speed is high on that list. It needs to load fast so users don’t get annoyed and Google sees I’m doing all that I can to make my users experience amazing.

7. Make sure my website is setup for conversions.

You can send traffic to your site all day long but if it doesn’t convert, you are wasting money.

I’ve been playing around with heat maps lately. They are programs that track your traffic and show you the hot spots on your site where people go and click. But a few programs out there actually track user movement and record each visit. One that I’m still testing but loving so far is LuckyOrange. This tool gives me the ability to see what my users are doing and helps with conversions. I will use this for myself and all my clients. At $10 bucks a month it’s a no brainer!

My plan: Watch to see what users are doing and then optimize my site according to their actions. I never want a user to think “how do I get more information” or “how do I make a purchase.” People don’t have patience for questions like that. Conversions should always be number one on your list. Like I mentioned earlier, you can send traffic to your site all day long but if it doesn’t convert, it’s worthless.

8. My secret, ninja tip…

When you are promoting your kick ass content you’ll also be creating an audience of people that are reading it. Then with retargeting ads you will put ads in front of those people and sell them your services/products. I’ll cover that in another post but remarketing is very powerful and I intend to take full advantage of it. Again this isn’t really a “SEO” tactic but I suggest your get this setup from day one.

My plan: In order to setup retargeting you need to setup a pixel on your site. I already have this in place for Facebook and Google. With this exact post I’m writing, I will promote it with Facebook ads and then put ads in front of people that read this article. If you have a lot of website traffic you might not even need to send traffic from Facebook ads. You can retarget people that read your content on Facebook and Google (display network). This is a litte more advanced and you’ll need to know how to do Facebook PPC. I’ll spin up a blog post soon about FB retargeting.

So there you have it! Sounds easy right? Nope not at all. But if you create a schedule for this and stick to it for 6 months just think of what you can do for your business. If you have employees, delegate some of the tasks to them. I intend to hire writers after I generate some more revenue but with an hour a day you can do most of this yourself. If you absolutely hate writing then just hire someone to write.

Putting out amazing, valuable content is a large focus of this strategy. Your users will love it, Google will love it and people will know that your site puts out kick ass content. Don’t be scared to give away all your greatest trade secrets.

I’ll keep you posted on how it goes for ReviewRail! If you have any questions comment below.

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